Are you opening new markets? Launching a new product and you want to do it quickly and cost-effectively? E*LEADS' customized sales solutions are the answer you're looking for!
Our customized sales solutions generate superior cost-effective results. We specalize in generating demand for software and technology companies by penetrating small-sized to global 2000 companies. . We can tailor our program to your specifications with your chosen verticals. Our proven methodology of a mix of People, Processes and Technology/Content is a winner in this hyper-competitive environment. Simply put, we are the partner you need to generate demand for your technology products.
Our Customized Solutions include:
- Targeted Lead Generation Program
- Sales Strategy Formulation
- Incentive-based outsourced inside sales Program
- Exploratory Product Marketing Research
- Event and Trade Show Registration and Follow-up
- Direct mail and e-mail follow up
PEOPLE
Our staff is college educated, with an emphasis on Business Administration with some MIS course work. We supplement the training with internal presentations pertinent to our engagements. Our telemarketing team uses Solution Selling by Michael Bosworth and Selling To VITO (The Very Important Top Officer) by Anthony Parinello) as guidelines in terms of our sales process approach.
Our management team has an extensive business to business telemarketing backgrounds, experience in conducting market research, enterprise systems development, and management consulting within the corporate strategy discipline. Our educational credentials include MBAs from top-ranked programs in the United States, as well as undergraduate computer science.
PROCESSES
We develop scripts which are only used as guidelines. We ascertain the responsibilities of the officer we are talking to to determine if he is the decision maker or key influencer. We favor creating a dialog that allows the prospect to identify the key issues and concerns (the "hot buttons") that will ultimately facilitate the sale. Finally, we 'network' our extensive list of existing company contacts to ferret out the decision-maker and key influencers.
We assess the quality of each qualified lead and rate them in terms of enthusiasm, approved budget and timing of the possible project. We also provide a narrative that identifies the prospect's hot buttons and other crucial information for making the field presentation or closing the sale.
CONTENT/TECHNOLOGY
In terms of proprietary content, E*LEADS is the only company that specializes in CxOs (the corporate heads of Marketing, MIS, Finance, etc.); our data is extremely accurate (verified monthly). We also maintain management contacts in such imporant areas such as e-Business, Applications Development and Customer Relationship Management. Our direct marketing/telemarketing list products are superior in quality, saving your team both time and money while providing new opportunities with each update.
For larger companies, we also maintain the MIS Infrastructure within our database, which identifies key software such as SAP, PeopleSoft, Siebel, Oracle Applications, and other significant systems attributes (operating systems, development tools, Internet/intranet environment, etc.). This helps us cherry pick companies with complimentary technologies, and helps empower our telemarketing staff to present themselves favorably.
In addition to the best data, E*LEADS provide a lead tracking program for each client. Through strategic relationships and our own applications development, E*LEADS has been able to ensemble a comprehensive lead tracking service, which includes sales automation software, outbound fax and email technology, and proprietary service methodologies. Clients are able to get real-time insight into the sales pipeline, perform sales forecasts and monitor campaign performance.